We implemented a full-funnel marketing strategy to guide customers from discovery to devotion.
Through a multi-channel approach, we built awareness, deepened engagement, and optimized every step of the digital journey—positioning YSSO as a modern force in the luxury jewelry space.
We redesigned their eCommerce site for responsiveness, implemented performance tracking via Google Analytics, and optimized campaigns and social media with data-driven insights.
We turned a digital storefront into a curated luxury experience.
YSSO is a London-meets-Athens jewelry brand grounded in heritage and shaped by design. Known for architectural forms and handcrafted details, their pieces speak to women who value art, culture, and individuality.
Our goal was to elevate YSSO’s online presence to reflect the same thoughtful craftsmanship and refinement as their collections—creating an immersive, seamless, and high-converting digital journey.
Uncovering What Was Hidden in Plain Sight
YSSO had everything a luxury brand needs—timeless sculptural designs, rich cultural roots, and exceptional artisanal quality.
Yet, something was missing: visibility. Despite the craftsmanship and intention behind each piece, YSSO wasn’t reaching the right audiences at the right moments. The digital world didn’t yet reflect the depth of the brand.
Our mission was to change that.
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While YSSO had earned loyal fans for its design sensibility, it was still a hidden gem in the broader fashion and jewelry landscape.
There was little brand presence across high-impact digital channels, and minimal collaboration with influencers or luxury media outlets.
Without consistent exposure, style-conscious consumers simply weren’t discovering YSSO—and top-of-funnel awareness remained stagnant.
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Though YSSO had an elegant eCommerce site and a presence on Instagram, its digital strategy lacked structure.
There was no performance marketing engine in place. SEO was barely touched. Email marketing? Unused.
The brand wasn’t retargeting visitors or creating ongoing conversations. As a result, the customer journey felt fragmented—first visits often became last ones.
We treated these barriers not as setbacks—but as opportunities to build something meaningful.
From crafting SEO-friendly content and testing conversion-driven landing pages, to rethinking engagement strategies and expanding performance channels, we began rewriting the narrative. One that would allow YSSO to be seen, understood, and remembered—not just for its product, but for its purpose.
We guided customers from discovery to devotion—and built the foundation for loyalty
We took a full-funnel approach to help YSSO grow—attracting new audiences, improving on-site engagement, increasing conversion rates, and laying the groundwork for long-term customer retention.
On-site, we paired this with deep website optimization, strategic landing page A/B testing, and thoughtful feature design—transforming the digital experience into one as refined as the pieces themselves. Lastly, initiated a personalized on-site experience to turn first-time customers into returning brand advocates to support post-purchase retention.
The result: a measurable lift in visibility.
What was once a quietly admired brand became a recognizable name, woven into the visual and cultural language of modern luxury.
Refining the First Impression: Boosting Discoverability and Clarifying the Product Story
Before anyone can fall in love with a brand, they have to find it.
For new customers discovering YSSO for the first time, it was crucial that the brand's story and products were not only visible, but immediately resonant. We focused on meeting potential customers where they already were — in search results, on social feeds, and in moments of inspiration — and made sure what they found felt thoughtful and worth exploring.
By rewriting product descriptions to read less like listings and more like storytelling, optimizing on-site copy for search, and partnering with tastemakers that aligned with YSSO’s aesthetic, we turned passive impressions into genuine intrigue — laying the groundwork for lasting brand connection..
From Intrigue to Intimacy: Deepening the Customer Connection
At the consideration stage, our goal was to deepen engagement for customers who already knew of YSSO—but needed clarity, confidence, or inspiration to take the next step.
We tested lifestyle vs. product-focused imagery across collection pages to understand which visual approach better encouraged clicks to product detail pages. This allowed us to meet visitors where they were—some drawn to the brand’s aesthetic world, others seeking clear views of the craftsmanship.
To support this, we coordinated the production of new visual identity assets that communicated YSSO’s ethos and heritage more powerfully.
We also experimented with copy structures and CTA placements across key pages. These iterative updates resulted in smoother conversion flows and stronger engagement—ensuring that the brand not only looked beautiful, but functioned beautifully too.
From Browsing to Buying: Crafting a Seamless, Intuitive Path to Purchase
To convert interest into action, we reimagined the shopping experience—making it not just easier, but more engaging and intuitive. We expanded site navigation to include detailed product categories that allowed customers to browse by style, material, or collection.
But we didn’t stop there.
To bring a more creative, human-centered approach to product discovery, we introduced navigation by body part—ear, arm, neck—inviting customers to explore pieces not just by type, but by how they’re worn. This small shift brought a storytelling element into the UX, aligning the shopping experience more closely with how people imagine jewelry on themselves.
We also improved visibility of calls-to-action and optimized load speed, reducing bounce and encouraging exploration. Interactive features like quick-view product previews, hover-state photography, and a refined cart drawer made the path to purchase feel effortless and elevated.
Turning First-Time Buyers Into Lifelong Clients
To deepen brand connection beyond the digital screen, we introduced a more personal, in-person touchpoint: private studio appointments. Through the “Book an Appointment” feature, customers were invited to experience YSSO's world firsthand—from trying on their favorite pieces to understanding the craftsmanship behind each design.
This direct interaction created a sense of exclusivity and trust, essential for building long-term loyalty in the luxury space. It allowed the brand to move beyond transactional relationships and foster emotional connections that last well beyond the initial purchase.
In a digital-first landscape, offering a tangible, intimate brand experience became a powerful tool not only for conversion—but for retention, advocacy, and repeat engagement.
We didn’t just redesign a website—we built a digital flagship.
From optimized discovery to personalized touchpoints, we helped YSSO grow engagement, boost conversion rates, and create an experience as refined and bold as the jewelry itself—where digital precision meets emotional resonance.